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Guaranteed Lowest Price

Best Prices - Guaranteed

We strive to deliver the lowest prices in the industry, competing with prices on the high street, on competitor websites and on online marketplaces. We are so confident that we offer the best prices available that if you find a product cheaper elsewhere we will beat the competitor price by 10%*.

* Terms and conditions apply

How to Claim

If you find an identical product on a competitor's website, store or marketplace account for a lower price, we will beat this price by 10%. To raise a Price Guarantee claim please follow the two simple steps below:

  1. Establish that the competitor's offering meets the criteria specified within our terms and conditions.
  2. Give us a call on the number below within office hours to submit your claim. If the competitor's offering meets our criteria we can either place an order over the phone at 10% off the competitors price, or provide you with a single use code that will allow you to buy the item from our website yourself.


    Calls to 03 numbers are charged at the national rate (01, 02 numbers) and are inclusive of minute allowances on most UK pay monthly mobile phone contracts. International call charges vary, please check with your operator before making the call.

Retrospective Claims

Unfortunately we are not able to extend our Price Guarantee promotion to retrospective claims. If you wish to submit a claim you must do so before making your order. 

Terms and Conditions

Price Match Criteria

We can only accept a price match claim if the competitor offers a like for like product & service. Before you submit a claim please read the following criteria:

  1. The competitor's product must be an exact match to our own. Sometimes different materials/colours can have different prices, we can only accept a claim if the product offered is identical to our own.
  2. The product must be available for immediate delivery in the same size as you wish to purchase from Bells Shoes.
  3. The competitor's price/offer must be live at the time of submitting your claim. Unfortunately we cannot match single use incentives (such as, but not limited to, discounts off your first order) but can match multi-use promotions and discount codes. Any promotional prices will need to be validated at the time of submitting your claim.
  4. Postage charges will be factored into the competitor's price. For example, if a competitor offers an identical product for £50 but charges a £3.99 delivery charge, the claim will be interpreted at £53.99. We will not match prices such as this.
  5. We will not match to a competitor price where a paid subscription is required. For competitors who offer a paid subscription in addition to a free account, we will only match to the price offered to a free user. We will not match to prices offered in a 'free trial' in either of the previous cases.
  6. The competitor must be VAT registered and we can only match to a price inclusive of VAT. If you are calling from outside the EU, VAT will be deducted at time of payment (your order may be subject to import duties/customs charges - please see our delivery & returns information).
  7. The competitor must be shipping from a UK address.

Terms of Use

The Price Guarantee is subject to terms and conditions as outlined below:

  1. This promotion cannot be used in conjunction with any other offer.
  2. As with all purchases from Bells Shoes, this promotion is aimed at individual consumers and we are unable to service business to business orders.
  3. This offer has a fair usage policy - Bells Shoes Limited reserves the right to reject bulk orders.
  4. 'Beating a competitors price by 10%' is defined as offering a further 10% reduction in price on the competitors offering. For example, a like for like and available product at price £50 on a competitor site will be offered for a price of £45 under the Price Guarantee promotion.
  5. Claims made will be communicated with our pricing team for review but Bells Shoes Limited is under no obligation to make long term amendments to product prices based on previous claims.
  6. Bells Shoes Limited reserves the right to alter the terms and conditions outlined above with no notice period. Any claims submitted before the term amendments will be honoured under the previous terms and conditions.
  7. This promotion does not affect your statutory rights
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